“As the world navigates complex global challenges, the tourism industry stands as a vital force for promoting peace and harmony. Tourism facilitates cross-cultural exchange, bringing people from diverse backgrounds together and encouraging mutual understanding. It serves as a powerful tool for fostering empathy and breaking down social, cultural, and political barriers.
At the heart of tourism is hospitality, which holds the unique power to create a sense of community among travellers and locals alike. Hospitality is not merely about providing services but about cultivating an environment where guests feel truly welcomed, respected and valued, as Indian we consider hospitality as “Atithi devo bhava”. This experience of belonging helps transcends cultural differences, encouraging peaceful interactions and a deeper connection among people. Technology plays a crucial role in amplifying hospitality’s impact in promoting peace. With AI-powered virtual concierges offering personalized recommendations and immersive technologies like virtual reality enhancing cultural understanding, the travel experience becomes more enriching. Furthermore, technology enables sustainable tourism by tracking energy usage, reducing waste, and promoting eco-friendly activities. By fostering connections and prioritizing sustainability, tourism and hospitality contribute to a more harmonious, inclusive future.”
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This quote by Manjunath B Nagarajaiah was published on Tourism Quest