Artificial intelligence has become an integral part of the modern travel industry. The usage of Al has transformed the way we plan, book and enjoy our trips. This starts from personalised travel recommendations to taking care of the basics – check-ins, concierge support, and upgrades. Al is also driving a new paradigm in how people travel in a more connected, efficient manner.
Travel companies now create enriched and intuitive customer experiences by automating manual and routine tasks. For example, airlines today leverage Al to provide real-time flight updates and personalised flight recommendations which are unique for each traveller based on their historical activities. Hotels now use AI-based virtual assistants to handle all incoming guest requests, providing them with an even more personalized and enjoyable experience. This shift has significantly improved how travellers interact with these services, resulting in more efficient and enjoyable experiences.
Al has completely changed the way travellers organize their journeys during the planning stage. Al provides incredibly personalised travel suggestions based on personal tastes and past travel experiences for hotels, flights, and rental cars. All major travel marketplaces and OTAs analyze customer-specific data points using sophisticated Al algorithms to create customised itineraries that suit visitors’ interests and financial constraints.
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This article penned by Sushant Mathur appeared on ET Hospitality World.
