Personalised travel is becoming more ubiquitous, thanks to the nature of the hyper-connected world that we live in and because customers prefer their travel experiences to be tailored to their needs. The rise in adoption of technologies like AI/ML, AR/VR, Big Data, Predictive Data Analytics, etc., is key to delivering such hyper-personalised experiences. Travel companies can leverage these technologies to build travel packages and experiences that cater to the specific interests and preferences of the travellers, which go beyond what traditional methods can offer.
For instance, the use of AR and VR can help travellers make informed decisions by exploring their destinations virtually, before they book their travel. With the help of solutions such as predictive analytics, companies can acquire deeper insights into a traveller’s travel patterns and preferences, based on their travel browsing, and travel shopping patterns. Travel businesses can achieve a new degree of personalisation that will help them succeed in their business by putting appropriate data-driven systems and strategies in place. In the long run, this will boost sales by improving customer retention and loyalty. In this article, we’ll look more closely at how developments in the travel tech space will support personalisation in the travel sector. Read more
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This byline article was written by Sriram Gopalswamy and was originally published to ET Hospitality World