In the ever-evolving landscape of the travel industry, one cannot ignore the shift towards sustainability. What was once considered a ‘nice-to-have’ feature is now transforming into an essential criteria for business travelers. This shift is particularly pronounced, as a growing number of business travelers seek accommodations, transportation, and activities that align with their eco-conscious values.

In 2024 and beyond, harnessing the power of data will be instrumental in steering the travel industry towards sustainability. Travel technology platforms, powered by advanced data analytics are gearing up to utilise data analytics to change the way business travellers plan their trips. Notably, major corporations have recognised the importance of environmental responsibility, and are increasingly integrating sustainability goals into their corporate travel policies. 

Data-driven insights will be the cornerstone of personalised sustainability in travel. Travel technology platforms will continue to leverage advanced analytics to understand individual traveller preferences, allowing for the creation of personalised itineraries. Imagine a business trip where every detail is curated with sustainability in mind. By understanding and leveraging real-time environmental data, these platforms will not only offer unique travel experiences but also align them with sustainable choices.

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This byline article written by Sushant Mathur appeared in the print and online versions of the Financial Express.