Reputation Today: How do you ensure that Sabre Corporation’s corporate communication strategies are aligned with its overall business objectives, especially in a rapidly evolving industry like travel technology?
Kristin Hays: At Sabre, our Global Communications team focused on both internal, strategic and team member communications, as well as external PR and brand communications. We support the company’s efforts to communicate its strategic and financial priorities to the company’s three core constituencies: customers, team members and investors.
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This interview appeared on Reputation Today.