SINGAPORE and NEW DELHI, India – 16 September 2024 – Technical teams at Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, and Air India are preparing for the launch of Air India’s NDC content in Sabre’s global travel marketplace.
Travel sellers will soon be able to seamlessly shop, book and service the airline’s NDC offers alongside other types of content. Air India’s EDIFACT content is already available to domestic and international travel sellers through Sabre.
“We’re looking forward to the upcoming launch of NDC content through Sabre’s global marketplace, which will further strengthen our ability to connect with travellers and partners,” said Nipun Aggarwal, Chief Commercial and Transformation Officer, Air India.
“As Air India continues its transformative journey, it’s crucial they can meet the demands of a rapidly growing market,” said Brett Thorstad, Vice President, Agency Sales & Airline Distribution, Asia Pacific, Sabre Travel Solutions. “Through Sabre’s multi-source content platform, we’re ensuring that Air India’s diverse offerings, including future NDC content, will be accessible seamlessly to travel agencies and corporations worldwide.”
This deepening partnership underscores the commitment of both Sabre and Air India to driving innovation and delivering enhanced value to travellers and partners alike as they work toward a scalable NDC integration.
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About Sabre Corporation
Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow’s technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.
About Air India
Founded by the legendary JRD Tata, Air India pioneered India’s aviation sector. Since its first flight on October 15, 1932, Air India has an extensive domestic network and has spread its wings beyond to become a major international airline with a network across USA, Canada, UK, Europe, Far-East, South-East Asia, Australia and the Gulf. Air India is a member of Star Alliance, the largest global airline consortium. After 69 years as a Government-owned enterprise, Air India and Air India Express were welcomed back into the Tata group in January 2022. The present management at Air India is driving the five-year transformation roadmap under the aegis of Vihaan.AI to establish itself as a world-class global airline with an Indian heart.
Vihaan.AI is Air India’s transformational roadmap over five years with clear milestones. It will be focusing on dramatically growing both its network and fleet, developing a completely revamped customer proposition, improving reliability and on-time performance. The airline will also be taking a leadership position in technology, sustainability, and innovation, while aggressively investing in the best industry talent. Vihaan.AI is aimed at putting Air India on a path to sustained growth, profitability and market leadership.
Media Contact – Sabre
Elizabeth Hands
Sabre Public Relations – Asia Pacific
Email: Liz.Hands@sabre.com
Telephone: +65 8742 7720