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Press Release

Sabre Airline Solutions Introduces Easy-to-Use Revenue Integrity Technology to Protect Airline Revenue and Contain Costs

    SOUTHLAKE, Texas--(BUSINESS WIRE)--Oct. 4, 2004--

               SabreSonic continues to forge new ground
                in new generation passenger management

  Acquisition of Lanyon, LTD, leverages flexible technology solution

Sabre Airline Solutions, the industry leader in airline operations technology, announced today the launch of a new component for SabreSonic, the industry’s first new generation passenger management suite. The new component is a breakthrough offering that enhances the SabreSonic suite by automating revenue integrity processes, offering airlines flexible, easy-to-use technology for protecting existing revenue streams in a cost effective manner.

Revenue integrity management tools are a strategic element in an airline’s overall revenue management capabilities, allowing carriers to:

    --  detect and optimize less profitable bookings

    --  reduce and normalize overbooking

    --  eliminate inventory spoilage

    --  improve load factor

As part of the new product launch, Sabre Airline Solutions announced the acquisition of Lanyon, LTD., a leading provider of business process management (BPM) software to the airline and travel industries. Integration of Lanyon’s DigitalQueue Revenue Integrity Management software with the SabreSonic suite provides a complementary and complete offering in revenue integrity.

Along with this revenue integrity technology, Sabre Airline Solutions also gained a set of processes that evaluates fare and other data on global distribution systems (GDS) to ensure consistency and data integrity with the actual fares attached to the carrier’s inventory on their host reservations system. By identifying incorrect information and taking corrective measures in the GDS, a carrier is able to prevent unnecessary credit memos, customer dissatisfaction, and negative agency relationships.

“Lanyon is a natural fit for our global airline customer base,” said Gianni Marostica, president of the Airline Passenger Solutions business within Sabre Airline Solutions. “The solutions they have developed are specific to the travel industry and are built on an open systems platform, consistent with our SabreSonic suite of products and services. This means we can enhance our revenue integrity management solutions to both current and future Sabre Airline Solutions customers almost immediately.”

The offering will be available for both hosted and non-hosted carriers.

The revenue integrity technology for non-hosted carriers is available as a stand-alone offering allowing carriers to select this technology even if they use an in-house or third party reservations solution. For hosted carriers, the revenue integrity technology is integrated into the hosted SabreSonic offering.

The technology permits the user to customize and edit the control data that modifies the way the processes work specific to the airline via a Web-based interface in an easy to use point and drag environment. Airlines will be able to review results of these processes from the Web. The revenue integrity technology will also offer passenger-messaging capabilities at a lower cost compared to other solutions in the market.

“Revenue integrity requirements have existed for a long time, and they are often performed in a labor intensive and thus expensive manner. Also, contrary to traditional robotics, our solution automates this process without excessively increasing CPU usage. Increased revenue Integrity functionality been the functionality of most interest at the SabreSonic Customer Community Forum this year,” said Marostica. “Protecting revenues in today’s environment has become increasingly difficult, and it is imperative that airlines have tools that help them address any areas that are leaking revenue without significantly increasing labor costs as with traditional solutions. Our new revenue integrity capabilities will allow airline analysts to create and monitor automated processes as a replacement for repetitive, cost-intensive legacy processes.”

“Integration of the Lanyon line-up of airline software products into the SabreSonic portfolio is a highly strategic event for us,” said Nick Lanyon, Lanyon president and CEO. “Like Sabre Airline Solutions, our people have in-depth experience with the travel industry and an unflagging commitment to unleashing the power of open technology. We look forward to bringing the benefit of our years of industry innovation and service to Sabre Airline Solutions’ customers worldwide.”

London -based Lanyon, founded 17 years ago, currently serves seven airline customers including British Airways and Air Canada.

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest provider of software products, reservation and departure control systems and consulting services to help airlines simplify operations and lower costs. Over 200 airlines worldwide use Sabre Airline Solution’s broad portfolio of software solutions for decision-support tools to increase revenues and improve operations. Over 100 airlines worldwide rely on Sabre Airline Solutions for passenger management solutions, with 15 new carriers added and nine carriers renewals for SabreSonic Res advanced reservations and departure control systems in 2003. In addition, more than 100 clients worldwide have turned to Sabre Airline Solutions consulting group for strategic, commercial and operational consulting. More than 500 contracts worldwide were signed in 2003 within Sabre Airline Solutions.

Sabre Holdings Corporation (NYSE: TSG) is a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com/.

Cautionary Statement

Statements in this release which are not purely historical facts, including statements about the expected benefits of SabreSonic components or the completed acquisition to Sabre Holdings Corporation, or other statements about anticipations, beliefs, expectations, hopes, intentions or strategies for the future, may be forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on forward-looking statements. All forward-looking statements are based upon information available to Sabre Holdings Corporation on the date this report was submitted. Sabre Holdings Corporation undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Any forward-looking statements involve risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements, including risks or uncertainties related to Sabre Holdings Corporation’s revenues being highly dependent on the travel and transportation industries, including the bankruptcy or financial distress of some major airlines. Sabre Holdings Corporation may not succeed in addressing these and other risks. Further information regarding factors that could affect our financial and other results can be found in the risk factors section of Sabre Holdings Corporation’s most recent filing on Form 10-Q with the Securities and Exchange Commission.

Sabre Airline Solutions, the Sabre Airline Solutions logo and SabreSonic are trademarks and/or service marks of an affiliate of Sabre Holdings Corporation. All other trademarks, service marks, and trade names are the property of their respective owners.


    CONTACT: Sabre Airline Solutions
             Kathryn Hayden, 682-605-2252
             kathryn.hayden@sabre-holdings.com

    SOURCE: Sabre Airline Solutions

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