Market Intelligence
Gain Market Insights into Future Success
Many airlines have limited forecasting capabilities for strategic planning. This can be due to a number of factors, including static flat files, poor historical performance data and low awareness of competitive activity.
Without strong market data, airlines are unable to maximize their long-term network strategy, capacity and pricing models. Over time, this can not only reduce revenue and profitability, but it can also impact a carrier’s ability to maintain and gain market share.
Harness the Power of Knowledge
Market Intelligence is at the core of building network and revenue optimization plans. In partnership with Google, Sabre Travel AI TM enables airlines to access modern technology and decision science integrated with data and analytics to deliver predictive intelligence.
By empowering better decision-making, Market Intelligence facilitates smarter retailing and sales analysis. Airlines are better able to identify new profit and revenue opportunities, drive cost savings through efficiencies and improve their overall competitive advantage.
Product features
Decision science integration with data & analytics
Supply data directly with commercial processes and applications.
Dynamic, connected future
Forecast passenger demand based on forward-looking indicators such as bookings and shopping.
Cutting-edge market data
Survey views and insights gleaned by experts for greater personalization. Access advanced analytics for power users.
Tap Into Valuable Data for Commercial Planning
Airlines face a number of business challenges as they seek to optimize planning. They must access accurate information on economic conditions and maximize profitability through routings and flight frequencies. In addition, carriers must make data-driven decisions based on labor costs, aircraft allocation and customer amenities.
Market Intelligence delivers data-analysis capabilities and critical business insights that encompass network planning, revenue management and sales. As a result, airlines are able to attract higher-value customers, identify new opportunities and respond to market dynamics more efficiently.
We have been using Sabre Marketing Intelligence for 8 years at EGIS. The product has helped in many analyses and covers the span of data required to prepare a route business case. The collaborative nature of our relationship has made working with Sabre a truly enjoyable experience.
Kashmira Tolmare, Route Development Manager, EGIS
Sabre Market Intelligence has delivered tremendous value to AIr North, Yukon’s Airlines. It has helped us in getting well-rounded quantitative insight into the market in both the market demand and supply sides, such as LEG data that provides full breakdown of O&D and connecting passenger profile of a given route, which has resulted in very positive operational and marketing. Sabre has also provided very considerate implementation support that has helped establish our expertise in fully utilizing the database.
Eddie Su, Network Performance Associate, Air North
Birmingham Airport has been using Sabre to supply its MIDT since January 2015. The data and the insight that we get from the Sabre Market Intelligence has helped secure a plethora of new routes and new airline partners at Birmingham Airport. The system is incredibly intuitive and easy to use and is always progressing with useful enhancements. The Customer service is nothing short of exemplary. We would recommend Sabre Market Intelligence to any other route development teams.
Tom Screen, Aviation Director, Birmingham Airport
GPA have a long relationship with Sabre Market Intelligence GDD (Global demand data) which offers in-depth passenger travel pattern analysis. It provides a variety of ways to view potential market opportunities, including analyzing transit point passenger flows, trunk route feeding and onward traffic flows, and cabin and yield distribution. Sabre Market Intelligence GDD provides actionable insight that will help us in our future business development and commercial planning needs.
David Tomàs, Aeronautical Consultant, GPA
SpiceJet is expanding its network aggressively in the year 2023 with the launch of many new regional and international destinations. The implementation of Sabre Market Intelligence has been an asset to SpiceJet in this exercise. It has empowered us to make data-driven decisions and gain valuable insights into market trends and customer preferences to stay ahead of the competition. We look forward to further enhancing our collaboration with Sabre to drive even greater success in the future.
Ms. Shilpa Bhatia, CCO, SpiceJet
