Sabre expands the cooperation with LOT Polish Airlines
Sabre Corporation and LOT Polish Airlines, a leading software and technology provider that powers the global travel industry, today announced that the carrier’s NDC offers are now available to travel agents worldwide through Sabre’s global distribution system (GDS).
Personalized offers for passengers
NDC technology will enable agents to present passengers with offers that are not only the most competitive, but also personalized to their expectations. NDC offers are bookable through the Sabre Offer and Order APIs, agency booking solution, Sabre Red 360, and Sabre’s online booking tool, GetThere.
With their NDC offers activated, LOT Polish Airlines becomes the 16th airline make their NDC content available in over 150 markets through Sabre and are advancing the adoption of offer and order-based travel retailing.
“Since its foundation almost 100 years ago, LOT Polish Airlines has been a forward-thinking, innovative carrier and we are happy to join them on their NDC journey,” said Kathy Morgan, Vice President, Product Management – Distribution Experiences, Sabre Travel Solutions. “Through NDC, airlines can unlock new revenue streams and add even more value across travelers’ journeys. At Sabre, we aim to make this content available at scale in the indirect channel while safeguarding the end-to-end workflows and operational efficiencies that are so important to travel agencies.”
Expanding the reach of the offering and enhancing the carrier’s competitiveness via NDC
LOT Polish Airlines recently unveiled a comprehensive strategy for the 2024 to 2028 period that will involve, among other things, increasing its fleet to 110 aircrafts, introducing nearly 20 new destinations, growing passenger numbers by 70%, and strengthening environmental and social efforts. Increasing service quality and passenger satisfaction is another key objective of the strategy; a key component of that is enabling greater personalization through rich content and customized NDC-enabled offers.
“The next four years will be both exciting and challenging for our team. We have ambitious goals and NDC is one of the key enablers for bringing our strategy to life,” said Marta Wiśniewska, Director of Global Sales, LOT Polish Airlines. “The travel industry is changing rapidly, and LOT Polish Airlines is striving to be a leader in this evolution, for instance by leveling up our approach to travel retailing and distribution. We are excited about our partnership with Sabre and are looking forward to delivering our NDC offers to travel agents and travel buyers across the globe.”