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March 28, 2022
Will the metaverse change the way the travel industry operates?
Covid-19 has pushed us to try out alternative ways to satisfy our urge for travel. It has also prompted organizations to accelerate technology adoption, fueled by the demand to find a substitute for travel. While there...
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July 14, 2016
When digital meets physical: What Pokémon Go means for the travel industry
In our world of fragmentation and hyper-targeted micro-niches, few mainstream hits cut through. That’s what makes the nearly-instant global popularity of Pokémon Go so intriguing. The mobile app uses GPS and augmented reality technology to lead users on a hunt for the digital pets. Augmented reality...
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July 26, 2016
What Would Your Airline Be Like If It Had Perfect Customer Memory?
Learning from others Creating customer-centric digital experiences isn’t something the airline industry is known for. In fact, a Sabre UK study found that only eight percent of people associate the airline industry with having personalized service....
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June 2, 2016
What this visionary film suggests about the future of augmented reality in travel
Virtual reality has staked a claim on travel. Interactive, immersive technology aligns well with the objectives of travel marketers, making the medium ideal for marketing travel experiences of all kinds. While VR (and 360 video) have...
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February 4, 2016
What stats reveal about travel behaviors by generation
Travel statistics reveal that a customer’s generation can play a significant role in purchase habits. For travel suppliers, understanding the differences in Generation Xers, baby boomers and millennials is key to effective customer segmentation. “It’s clear...
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February 2, 2016
What hoteliers can do to leverage mobile hotel booking trends
Hotel bookings have changed immensely in the past decade, driven by the instant gratification of the mobile revolution. With last-minute inventory liberated by the likes of HotelTonight, it’s more important than ever for hotel revenue managers...
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June 2, 2016
Trend alert: Navigating the changing travel retail landscape
Rapid transformations in technology and the retail landscape have affected buyers’ expectations, creating always-on consumers who are more educated than ever when making purchase decisions. This has created broad-based disruptions in the retail travel industry. Today’s...
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September 2, 2021
Travel Technology, Digital Transformation
The COVID-19 situation has put the spotlight on contactless-travel. Furthermore, contactless payments are slated to become one of the standard modes of payment, as time progresses. What does this mean for travel? Imagine that the air...
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June 30, 2021
Travel Industry Post-Pandemic Trends
The themes emerging out of this is technology been used extensively to make traveler feel safe as much as possible and in areas which were never thought of before.
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March 31, 2016
Travel hacker? Status chaser? New airfare search app uses cost of miles earned as search criteria
Travel inspiration is often a mixed bag. It’s not always simple and straightforward to explore potential trips without a fixed destination or specific date. Thankfully, Big Data is coming into the fold, powering new interfaces that...
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June 22, 2016
Travel Consultants: Solve The Airline Pricing Puzzle To Meet These 3 Urgent Customer Needs
As a travel consultant, fully meeting the needs of your customers is paramount to your success. And rapidly changing options and programs in the travel industry can make it challenging. As airlines attempt to create product...
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July 29, 2016
Travel Consultants: Do You Know Which Is Better, Big Data Or Fast Data?
The only thing more ubiquitous these days than the term Big Data is the actual data itself. Generated by everything from social media to online activity to cell phones, Big Data creates a relentless torrent of...