This story explores the evolving role of Artificial Intelligence (AI) in transforming customer experiences and enterprise operations. It emphasises that while AI can revolutionise fraud detection, personalisation, and operational efficiency, it must be anchored in ethics, empathy, and smart strategy.
Rajive highlights that AI success cannot be measured using a single metric and emphasises the importance of a balanced mix of key performance indicators (KPIs), including Revenue growth, Cost optimization, Net Promoter Score (NPS), Model accuracy and Ethical alignment.

This quote by Rajive Choudhary appeared in PC Quest (April issue), as part of the Cover Story titled ‘Welcome to the new AI Normal’