SINGAPORE and Colombo, SRI LANKA – Feb. 20 2025 – Sabre Corporation (NASDAQ: SABR), a leading global travel technology company, and Softlogic Holdings have announced plans to strengthen their partnership and invest further into the growth and expansion of the Sabre Global Distribution System (GDS) business in Sri Lanka. As part of the enhanced partnership, which is to be finalized later this year, Softlogic Holdings will play a greater role in driving market development, expanding support services, and enhancing product offerings for local travel agencies.
Sabre and Softlogic Holdings have been in partnership for over 25 years. South Asia is a focus area for growth for Sabre, and Sabre is optimistic about its enhanced relationship with Softlogic. Sam Machado, Managing Director, Agency Sales, India and South Asia, said: “Softlogic is a leading and trusted name in Sri Lanka and we are excited to be strengthening our relationship with them as Sabre looks to grow quickly in the region. We have full confidence that the technology solutions and know-how that Softlogic can bring to market will elevate the Sabre GDS offering to new heights.”
Sabre and Softlogic Holdings together are committed to leading the way in introducing the latest in travel technology, content and expertise to support Sri Lanka’s travel industry and work even more closely with existing and potential travel industry partners to grow and win together. Ashok Pathirage, Chairman, Softlogic Holdings, said: “Having recently spent five years as Chairman of SriLankan Airlines, I am more excited than ever about the future of travel. Our partnership with Sabre continues to grow stronger and, through our impressive market presence, we’re uniquely positioned to bring best-in-class travel solutions to our customers.”
About Sabre Corporation
Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow’s technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, with employees across the world, Sabre serves customers in more than 160 countries globally. For more information visit www.sabre.com.
Media Contact – Sabre
Elizabeth Hands
Sabre Public Relations – Asia Pacific
Email: Liz.Hands@sabre.com
Telephone: +65 8742 7720