Fares and offers from Nok Air will further enhance the growing wealth of budget carrier options available through Sabre’s multi-source content platform
SINGAPORE and Bangkok, THAILAND – 27 January 2025 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, is adding content from Nok Air, one of Thailand’s prominent budget carriers, to its Global Distribution System (GDS).
By joining Sabre’s extensive travel marketplace, Nok Air will be able to enhance its visibility among travel agencies, corporate buyers, and travellers, driving bookings and revenue growth. The addition of Nok Air’s content reinforces Sabre’s commitment to delivering an extensive range of low-cost carrier options, empowering its travel agency partners to craft the most compelling offers for their customers.
“We’re thrilled to bring Nok Air’s extensive route network and service offerings to a wider audience through Sabre,” said Wutthiphum Jurangkool, Chief Executive Officer of Nok Air. “By making our content available via Sabre’s GDS, we’re broadening our global and market segment reach and ensuring both leisure and corporate travellers have more ways to discover and book our flights.”
Established in 2004, the airline operates an extensive network within Thailand and to key destinations in the region. Additionally, Nok Air offers connecting flights through codeshare partnerships and fly-n-ferry services, providing travellers access to islands in Thailand that aren’t connected via air. Sabre’s multi-source content platform enables travel agencies to intuitively compare, shop, book, and service all types of content, including traditional EDIFACT offers, New Distribution Capability (NDC), and low-cost carrier.
“This is the first time that Nok Air has offered its content through a GDS which is testament to the value Sabre’s global marketplace brings for our airline and agency partners,” said Brett Thorstad, Vice President, Agency Sales and Airline Distribution, Asia Pacific, Sabre. “By adding Nok Air to our growing portfolio of budget carrier content, we’re expanding the range of options available through Sabre’s multi-source content platform and enabling the airline to connect with new audiences through our global travel marketplace.”
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About Sabre Corporation
Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow’s technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, with employees across the world, Sabre serves customers in more than 160 countries globally. For more information visit www.sabre.com
About Nok Air
Nok Air is a premium budget carrier under the management of Nok Airlines Public Company Limited. Nok Air remains committed to being the best premium budget airline in Thailand and Southeast Asia, offering high-quality, convenient, and smile-filled services. With a fleet of 14 Boeing 737-800 aircraft, the airline boasts an extensive domestic network in Thailand and international coverage in India and China
Media Contact – Sabre
Elizabeth Hands
Sabre Public Relations – Asia Pacific
Email: Liz.Hands@sabre.com
Telephone: +65 8742 7720