SOUTHLAKE, Texas and LONDON, United Kingdom –Oct. 25, 2024 – Sabre Corporation (NASDAQ: SABR), a leading provider of software and technology powering the global travel industry, today announced a new, strategic multi-year agreement with Saga Travel Group, who provide award-winning tours, hotel holidays and tailor-made adventures for the over 50s. The deal has converted Saga’s travel business to Sabre’s travel marketplace and technology solutions.
Sabre’s marketplace includes travel content from more than 400 airlines, 2 million lodging options, and hundreds of tour operators, rail, and car rental providers, to sell customized travel packages from suppliers around the world.
“We’re converting our business to Sabre because their strategic partner programme will cement key partnerships with industry and technology providers”, said John Constable, CEO, Saga Travel Group. “Sabre has demonstrated an understanding of our business objectives and has given us the tools to support our goals”.
Saga Travel Group uses third-party provider Tigerbay’s tour operator platform as its primary point-of-sale application to host and manage its travel content. Sabre’s strategic relationship with Tigerbay provided a solution that met Saga’s requirements and realised one of Sabre’s most important developments in recent years in the European market.
“Saga’s bold and ambitious travel business objectives required technology support and solutions on three main fronts. A robust travel marketplace with traditional and NDC content, technology products that would simplify and streamline the work of its teams, and a strategic relationship with another of its technology suppliers so that the systems could work seamlessly”, said Nisha Botevyle, Sabre’s Director for Strategic Development in EMEA. “At Sabre, we were able to respond to all three of these demands successfully, and this now represents one of the most significant travel technology movements of a major UK agency in recent years.”
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About Sabre Corporation
Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow’s technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.
About Saga
Saga is a leading provider of products and services primarily tailored for customers over the age of 50 in the UK. The Saga brand has been carefully developed over the past 70 years to become one of the most recognised and trusted brands among UK consumers over 50. Saga is synonymous in the UK with the over 50s market and is recognised for its high-quality products and services. These include cruises and holidays, home and motor insurance, savings and share dealing and the UK’s award-winning Saga Magazine. For further information, contact saga@headlandconsultancy.com
