Sabre and Avia Soluciones Hoteleras successfully deploy SynXis CRS Platform to Support Independent Hotels

SOUTHLAKE, Texas – March 23, 2021 – Sabre Corporation  (NASDAQ: SABR), the leading software and technology provider that powers the global travel industry, and Avia Soluciones Hoteleras, a subsidiary company from Grupo Aviatur, celebrate the success of their multi-year agreement and the implementation of the SynXis platform, which benefited 25 properties now connected through Sabre’s technology. Under the agreement, signed in February 2020, Sabre provides the SynXis Central Reservations solution through Avia Soluciones Hoteleras, which extends their reach across global distribution channels and delivers greater scale and operational efficiency designed to lower costs. In addition, Avia Soluciones Hoteleras is using SynXis Booking Engine, Channel Connect and SynXis Voice Agent. All hotel partners connected to Avia Soluciones Hoteleras are now using Sabre’s technology and enjoying the benefits of the SynXis platform distribution and retailing solutions. With its headquarters in Bogota, Colombia, Avia Soluciones Hoteleras provide independent hotels with solutions and the technology they need to maximize commercial performance, improve operational excellence, and distribute their services. “We are thrilled to see that, despite the challenges of 2020, we were able to expand our reach to 25 independent hotels in the last 12 months, which are now connected to Avia Soluciones Hoteleras through Sabre’s SynXis Central Reservations. Our strategic partnership with Sabre has allowed us to provide our customers with robust technology and a scalable platform that controls all reservations in real-time,” said Juan Pablo Franky Marín, President of Avia Soluciones Hoteleras. “Since working with Sabre Hospitality Solutions, we’ve been able to increase our reach in Colombia and support our clients by providing the technology they need to help them boost booking conversions, maximize revenue and break silos, becoming more efficient businesses and enhancing the guest experience.” Serving more than 40,000 hotels, resorts and chains across nearly 200 countries and territories, Sabre Hospitality Solutions has the experience and innovative technology the hospitality industry looks to for results-driven solutions that unlock new revenue opportunities. “Our agreement with Avia Soluciones Hoteleras is a testament to the value our Sabre Hospitality Solutions bring to the market and reaffirms our commitment to help our customers navigate the current changing market conditions,” said Salim Arkuch, regional vice president, Latin America & the Caribbean of Sabre Hospitality Solutions. “We’re excited to support the growth and expansion goals of Avia Soluciones Hoteleras through our powerful SynXis platform and our team of experts. SynXis Central Reservations allows hoteliers to distribute rates and inventory to more than 400 online channels across the world, including all major GDS systems, as well as hundreds of online travel agencies (OTAs). Meanwhile the SynXis Booking Engine increases conversions, along with a full suite of digital services to increase consumer engagement and convert browsers to bookings. Channel Connect further simplifies and automates distribution, maximizing exposure to local, regional and global markets while SynXis Voice Agent offers advanced tools to deliver a personalized experience through guest recognition, facilitating the creation of tailored packages and providing further opportunities for increased revenue per transaction. This press release is also available in Spanish.

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  About Sabre Corporation Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com. About Avia Soluciones Hoteleras Avia Soluciones Hoteleras, is a company of the Aviatur Group, which integrates state-of-the-art technology and professional talent through a shared services center to generate and transfer efficiencies to independent hotels. Its AviaNet platform provides independent hotels with the best cutting-edge technology used by well-known hotel chains; positions the brand in digital channels with a new transactional website and management of social networks; applies a rate strategy to optimize income and set appropriate prices and markets accommodation services in the most representative online travel agencies in the region and in the Aviatur network.