Sabre-connected agencies in Germany, Austria, Switzerland, and Belgium can now book and service Lufthansa Group’s NDC content, including newly added Discover Airlines
SOUTHLAKE, Texas – Feb. 24, 2025 – Sabre Corporation (NASDAQ: SABR), a leading global travel technology company, today announced the next phase of its NDC collaboration with Lufthansa Group. The newest milestone brings NDC content to Lufthansa Group’s home markets – Germany, Austria, Switzerland, and Belgium – while also expanding into additional regions. Lufthansa Group’s NDC content is now available to travel agencies in more than 100 countries, further increasing access to modern airline offers through Sabre.
Starting this week, Discover Airlines, a Lufthansa Group carrier with hubs in Frankfurt and Munich, also joins the Lufthansa Group’s NDC offering in Sabre, expanding the range of available options for travelers. Sabre-connected agencies that activate Lufthansa Group’s NDC content can now seamlessly shop, book, and service offers from Discover Airlines alongside Air Dolomiti, Austrian Airlines, Brussels Airlines, Lufthansa, and Swiss International Air Lines – all within Sabre’s NDC-enabled marketplace.
“For NDC to scale, it must seamlessly integrate with agency and online booking tool workflows while supporting the business needs of all stakeholders,” said Kathy Morgan, Senior Vice President, Product Management – Distribution Experiences, Sabre Travel Solutions. “By expanding Lufthansa Group’s NDC footprint, we are providing travel sellers with more choice, flexibility, and efficiency – helping them better serve travelers while facilitating a smooth transition to real-time retailing.”
As airlines continue to modernize their retailing strategies, NDC adoption is scaling across the industry. By working with technology partners like Sabre, airlines can distribute their NDC content efficiently, while agencies can integrate this content into their existing workflows. This approach enables agencies to access a broad range of offers through a single, streamlined platform, helping them provide travelers with more choice and transparency.
“Expanding our NDC footprint with Sabre reinforces our commitment to providing travel agencies with modern retailing capabilities,” said Heinrich Lange, Vice President Digital Retailing at Lufthansa Group. “By making our NDC offers more widely available, we are ensuring that travelers have access to a richer and more tailored shopping experience, wherever they book.”
Travel agencies can register through Sabre Central Marketplace to activate the content and seamlessly shop, book, and service NDC offers through Sabre’s Offer and Order APIs, the agency booking solutions Sabre Red 360 and Sabre Red Launchpad™, and a range of online booking tools, among them SAP Concur, GetThere, Zeno by Serko, and Atriis.
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About Sabre Corporation
Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow’s technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, with employees across the world, Sabre serves customers in more than 160 countries globally. For more information visit www.sabre.com.
